Study On Development Strategy Of QP Co., Ltd.

In the economic development of our country, the small and medium-sized enterprises have special status and function. It is not only the most active force in the market economic prosperity, but also occupy half of the country of China's national economy. Object of study in this paper, QP Technology company, is one of the many small and medium enterprises in our country. It is relative to large state-owned enterprises and foreign large enterprises, small scale, weak foundation, in the market competition is often in a weak position. Therefore, the planning and selection of suitable for their own characteristics of the development strategy for the majority of small and medium enterprises such as QP technology companies is particularly important. In this paper, through the research of the development strategy of QP technology company, to help our country small and medium-sized enterprise promotes the strategic management level.Firstly, this paper introduces the development process of QP technology company and the organization structure of the company, based on the analysis of the macro environment analysis, macro analysis and market prospect of QP technology company, using Potter's competitive model, the five forces that constitute the company's existing business threats are analyzed; Secondly, the use of SWOT analysis tool to clear the company's external environment opportunities, threats, and the advantages and disadvantages of the company's internal resources, and analyzes the main problems existing in the development of QP technology company, in the management, marketing, research and development, personnel and other aspects of the problem of QP technology companies have targeted, in-depth and detailed research and discussion; Based on the analysis of the existing problems, design and put forward the future development strategy of QP technology company objectives, and respectively from the marketing, management, research and development, organizational structure and other aspects of the development of strategic planning; Finally, from QP technology companies to expand sales channels, strengthen product development, change the idea of the use of people, stable financial capital, construction of corporate culture and other aspects of the implementation of the company's development strategy to ensure the implementation of the confirmation.