Study On Development Strategy Of Changchun Heating Group

With the rapid development of the global economy,the market competition is increasingly fierce.With the acceleration of urbanization in China,the heating industry has been given unprecedented opportunities for development,and it is also facing strict tests.Starting from practice,it is expected that in 2020,China's heating area will jump from the current 10 billion square meters to 20 billion square meters.The heating industry needs to withstand multiple pressures in the development process,such as resource utilization,environmental protection,and corporate security.Heating as a strategic issue has now been referred to the national agenda by the government.In the northern part of China,heating is a major event involving the people's livelihood,the quality of heating is directly related to the process of urban development,the modern heating system has been gradually becoming larger and diversified.Changchun Heating Group Co.,Ltd.(hereinafter referred to as heating group),as one of the special state-owned enterprises under the national conditions of China,is shouldering the important mission of heating the whole people's welfare.Changchun heating group hit a plateau of strategic development,in order to cooperate with the municipal government in doing well the infrastructure construction in Changchun,protect the the ecological environment and promote the healthy development of state-owned enterprises,and it is necessary to study the development strategy of the enterprise.The heating industry has its own position and it is closely related to the national economy,people's livelihood,environmental protection,and resource utilization in China.Since the beginning of the new century,the heating industry has taken the initiative to introduce advanced heating technology,which has improved the utilization rate of resources and made a good foundation for the green development of the company.The heating group is actively exploring development strategies,no matter from the aspect of production technology or environmental protect,from the environment of enterprise management or the current situation of industry competition,it is a clear trend for enterprises to improve market share,seek economic growth point,enhance core competitiveness and ensure heating production.The focus of this paper is based on Changchun heating group situation specific analysis,put forward the main problems currently exist,through the SWOT analysis,analyzing the internal environment,the competitive environment,and the macro environment of the heating group,and based on the advantages and disadvantages,opportunities and threats of factors existing in the development of the company,put forward the company's development strategy objectives and going on strategic choices,that is diversification strategy and cost leadership strategy,and accordingly analysis of the implementation strategy and safeguard measures for the development strategy of heating group,to find a new direction for promoting the development of the Changchun heating group,increasing the competitiveness of the market,and promote the heating industrialization process,while ensuring social and environmental benefits,increase the economic efficiency of enterprises.At the end of the article,we explained how the heating groups change production methods,expand the scale of heating,and combine scale expansion and connotation transformation to achieve a diversified company strategy,developing other related services in areas beyond the scope of the original leading industry while innovating service concepts to adapt to and guide consumer demand under the new normal,based on national strategic adjustment and changes in public demand,to improving energy efficiency,increasing the proportion of low-carbon energy,attaching importance to the use of various renewable energy sources,optimizing the configuration of heat sources,promoting the implementation of energy conservation and emission reduction measures in the heating industry,and advocating the safety,low-carbon and intelligent development of heating industry,reduce energy consumption as much as possible,reduce emissions of pollutants and greenhouse gases,meet the needs of urban and rural residents for suitable indoor temperatures,and improve the quality of life of urban and rural residents.