The Research Of Jiangxi Province Industrial And Commercial Bank Of China On Bancassurance Strategy

The dissertation firstly gives a general introduction regarding bancassurance and it's development history within and out of China. It further analyzes the background and reason for the production of this business and the specific cooperation model. Also the dissertation introduces the general outline of the bancassurance business, primary cooperation models and relevant successful experiences in Europe and Asia.Based on the above research, the author uses JIANGXI Industrial Province and Commercial BANK OF CHINA as example to carry out a case-analysis of bancassurance business development strategy. After finding out the problems regarding bancassurance business of the bank, the author gives the relevant solutions to the bank, including cooperation model, production research and development,and Training,information Technique. And the author gives out his own proposal and idea for the further development of bancassurance of JIANGXI Province Industrial and Commercial BANK OF CHINA.