Research On The Rural Financial Servicesin The Era Of Big Data

Nowadays, the development of science and technology has been accelerated more and more. In the industrial era of the human civilization, the one who can catch up the direction of the future development will achieve success.Today, the human civilization is moving from the Industrial Age 3.0 into the Industrial Age 4.0. The new industrial model has overthrown the old one again and again.The Industrial Age 4.0 brings human society into the intelligence age from information age. Basic of the intelligent is the large-scale application of big data technology. As the same time, there is a large population of rural residents in the northeastern and western rural areas. In additions, the huge farms belong to the land reclamation bureau.The congenital conditions in the rural area lead to the rural customers becoming the foundling of the financial services. With the continuous accumulation of wealth, the people have become rich gradually. However, due to the lack of financial leverage to support, the financial growth has been a bit slowly. The financial services companies which want to enter the rural areas to get more customers have faced up to a barrier. The rural customers without the collateral conditions lead to the lack of the cooperation between the customers and the financial companies. It is difficult to cooperate between them. The coming of the big data time breaks up the bottleneck, and the opportunity has come finally.The topic is paying attention to the important points, studying the rural financial services in the age of the big data, and helping the financial companies to enter the rural areas. Let more and more people can enjoy the latest achievements of science and technology.