Research On The Problem Of Leisure Agriculture Development In Beijing

Along with China's per capita consumption level unceasing enhancement, people's consumption concept has changed, fast-paced life and great pressure in the city spurred the tourism consumption demand gradually from "outward looking around" to "return to the country, from the natural scenic spots into leisure. Especially in the big cities, people in the choice of holiday places more inclined to rural areas, experience the slow pace of life, relax. The vigorous development of leisure agriculture in Beijing started in 1980, due to the increasing levels of consumption, leisure agriculture fully meet the city people occasionally relax, close to nature tourism demand, has a huge consumer market. However, there are some problems in the development of Beijing leisure agriculture, such as repeated construction, lack of characteristics, weak brand effect and so on. Therefore, through in-depth study of leisure agriculture in Beijing, to improve its core competitiveness, to achieve sustainable development of leisure agriculture in Beijing is of great significance.This paper firstly introduces the background, significance and methods of the development of leisure agriculture in Beijing City, and the present research situation at home and abroad. Based on the concept of leisure agriculture and sustainable development theory, the theory of experience economy, leisure agriculture driving mechanism and other related theories are defined and analyzed in detail, to grasp the overall understanding of leisure agriculture, in order to pave the way for further research to better carry out the. Secondly, it introduces the development of leisure agriculture in Beijing City, and then analyzes the advantages, disadvantages, opportunities and challenges of developing leisure agriculture in Beijing by using SWOT analysis method. Again, in view of the present situation of the development of leisure agriculture in Beijing City, analyzes the existing problems in the development of leisure agriculture in Beijing City, and analyzes the causes of the development of leisure agriculture in. Finally, on the basis of the previous discussion, puts forward the countermeasures to promote the development of leisure agriculture in Beijing City, including the government guidance, strengthen policy support; pay attention to publicity, increase brand effect; focus on service quality, strengthen the quality of practitioners of education; to the ecological environment as the fundamental balance of economic development and environmental protection; focus on scientific planning, reasonable layout, coordinated development unified.