Study On The Development Of Leisurely Picking Orchards In Beijing Suburbs

In 2018,"Central No.1 Document" once again focused on the "three rural issues" and proposed to continue to deepen the quality of agricultural production,foster the development of new kinetic energy of the rural economy,and focus on building a system for the integration of the first,second and third industries.Since the Central No.1 document continuously focused on the issue of “agriculture,rural areas and farmers” in 2004,China's exploration of the road to agricultural modernization has never stopped.After 15 years of development,it is now an important means to solve the problem of “agriculture,rural areas and farmers”.It is also one of the important ways to realize the integration and development of the three major industries and transform the mode of agricultural production and management.In recent years,with the increase of per capita income level,the current consumption pattern is in a stage of continuous upgrading.Tourism has become an important consumption channel for the current residents;in the 1818 National Day holiday,only502 million people were received in the first four days.,a year-on-year increase of8.80%;domestic tourism revenue of 416.9 billion yuan,an increase of 8.12%;customized,high-quality,special tourism,leisure travel is increasingly favored by tourists,especially the current city work pressures rise sharply,the more tourists The more I like to experience the folk customs and return to the traditional rural life,therefore,the rural characteristic holiday,urban suburban agricultural experience tour has become an important gathering place for attracting tourists,and gradually formed a leisure orchard picking as a new leisure agricultural business model.It is blooming in the suburbs of many big cities,and it is no exception in the suburbs of Beijing.In recent years,the number of leisurely picking orchards in the suburbs of Beijing has not changed significantly,but it has become synonymous with high-quality tourism in terms of quality,attracting a large number of tourists to experience sightseeing.It fully satisfies the return of urban soldiers and civilians to nature.Natural tourism appeals,along with the convenience of roads and the high degree of acceptance of folk culture,make this market a market with huge consumption potential.However,in the development process of leisure picking orchards in the suburbs of Beijing,there are also problems such as serious repeated construction,lack of features,and weakbrand effects.In this context,through in-depth study of the current development environment of Beijing leisure picking orchards,this paper puts forward problems,seeks solutions,and then improves its core competitiveness,which is of great significance to the sustainable development of Beijing suburban leisure picking orchards.This paper is divided into seven chapters.The first chapter and the second chapter introduce in detail the current domestic and international research background and current status of leisure agriculture,especially leisure harvesting orchards,and define some important keywords and related terms.And the theoretical basis of this study.Next,the third chapter introduces the development status of leisurely picking orchards in the suburbs of Beijing,and details the development of leisurely harvested orchards from the aspects of geographical location and economic development level.The fourth chapter summarizes a series of problems in the development process of leisurely picking orchards in Beijing suburbs based on the development environment mentioned above,and mines its causes based on a series of statistical data.The fifth chapter is about the status quo and problems of the above,as well as the reference,summarizing the advantages and disadvantages of the current development of leisure harvesting orchards in the suburbs of Beijing.The sixth chapter,based on the previous research,proposes countermeasures to optimize the development of leisure harvesting orchards in Beijing suburbs from six aspects.The final chapter presents a summary and outlook.