Study On The Development Of The Transformation Of Rural Commercial Banks

With China's accession to the WTO after the new century and the influx of foreign banks, our financial structure is being progressively changed. For rural commercial banks, their relatively small sizes and less standardized management capabilities are two main causes to restrict their development. What's more,they are not only faced with a multi-level competition in the domestic banks,but also compete with foreign banks for market share. Thus, the crisis will certainly appear in the future market competition if the rural commercial banks don't carry out business reform and innovation in the context of the current financial development.Wuxi Rural Commercial Bank is a bank which mainly serves retired people by the government support. However, the types of the business in Wuxi Rural Commercial Bank are relatively simple and intensive. Deposit and loan is still the main source of profit. Therefore it is necessary for Wuxi Rural Commercial Bank to restructure its business types to catch up with other modern commercial banks. There are a few ways to further expand the sustainable development of Wuxi rural commercial Bank by vigorously advocating full marketing or increasing the proportion of intermediary business revenue.Commercial banking business development and transformation is closely related to the financial deepening theory, the theory of comparative advantage, factor endowments theory and differences in management theory. It is the organic combination of theory and practice. Based on this, the restructuring and development studies of Wuxi Rural Commercial Bank are made by the case study and literature analysis method. According to the analysis of the status quo and cause, it is easier to find the corresponding optimization design path which deeps the theory of banking business and promotes the transformation and upgrading of banking business. We believe that it has theoretical and practical significance.Taking Wuxi Rural Commercial Bank as a case, according to "the theory of imputation, asking questions, analyzing and solving problems," the research ideas are mainly from the six study parts. The first part of this paper describes the background, significance, research status, research content and methods. The second part provides the concept definition and theory of the development in rural commercial banking business. The third part describes the evolution about the commercial business development of rural banks, current situation, development model and the importance of development. The fourth part provides the development situation and the main problems. The fifth part analyzes the macro and industry environment in Wuxi Rural Commercial Bank and gets SWOT Analysis. The six part proposes the transformation strategy of Wuxi rural commercial Bank business, including business restructuring concept, profit model transformation, the transformation of business development and organizational structure transformation.In this paper, Wuxi rural commercial banks will be analyzed under the reform and development of China's commercial banks. We will not only focus on the main problems existed in the current Wuxi rural commercial Bank,but also put forward some innovative and sustainable measures, which will be helpful based on the theory of development and innovation practice about commercial banking transformation in the current situation.