Research On The Development Of Financial Innovation Of Rural Commercial Banks In County Areas Under The Background Of Rural Revitalization

The report of the 19 th National Congress of the Communist Party of China,the No.1 Central Document of 2018,and the "Strategic Plan for Rural Revitalization(2018-2022)" all proposed the implementation of rural revitalization strategies because the fundamental issue related to the national economy and people's livelihood is the "three rural" issues.Work should focus on solving the "three rural" issues.However,the downward pressure on the economy continues to increase,the external situation is severe,and rural economic development is fraught with problems.In order to better support the rural revitalization,financial innovation and development are the key.To improve the financial support system for agricultural support and financial support for agriculture,we must invest a lot of financial resources in the major and difficult points of rural economic development and increase the financial guarantee for inclusive rural areas.To meet the diversified financial needs of rural revitalization.County economy is based on towns and villages,and the agricultural industry accounts for a large proportion.It is the main battlefield for rural revitalization.As a local financial institution with joint-stock system,county-level rural commercial banks are the main body of rural finance in China,and they play an important role in serving rural development.If we want to better support rural revitalization and explore the financial innovation and development of rural commercial banks in counties,we can not only enrich financial innovation theories and financial support theories of the real economy,but also innovate financial products and services that meet the actual conditions of rural economic development to support The development of rural economy promotes the coordinated development of urban and rural economy,increases the overall competitiveness of rural finance,and contributes to China's rural rejuvenation.Looking at the research on the development of rural financial innovation in today's world,both domestic and foreign countries lack detailed research and discussion,and the research results are relatively rare.This article uses financial innovation theory,agricultural financial policy support theory,rural financial market theory and other related theories to analyze the current state of financial innovation and development of rural commercial banks in counties in China.It is found that there are problems in the county rural commercial banks in terms of service system,product innovation,risk management and control,Internet shock,and interest rate marketization.Through collating and analyzing the economic level of Yuyao City,Zhejiang Province and relevant operating data of Yuyao Rural Commercial Bank,an empirical study is conducted on the situation of Yuyao Rural Commercial Bank supporting Yuyao's economic development,and the regression analysis method is used to obtain the Yuyao GDP level and the loan level of Yuyao Rural Commercial Bank.There is a positive correlation.And analyzed and summarized the experience and inspiration of the rural innovation bank of Bangladesh and Jiangsu Jiangyin Rural Commercial Bank in financial innovation.Aiming at the above problems,this paper proposes targeted financial innovation countermeasures to solve them from the five aspects of service system,product structure,risk management and control,Internet platform and interest rate liberalization.Countermeasures including improving county bank financial service system,optimization of county bank financial product structure,strengthen the county agricultural businesses of all kinds of risk control and construction of county bank and Internet financial cooperation mechanism,and promote the reform of county bank interest rate marketization five points,the countermeasures for rural revitalization under the background of the problems existing in the financial innovation of county bank has a certain role in promoting.