The Research On LongYan City Of Agricultural Online Marketing

Along with our country economic development, the traditional mode of agricultural products marketing has many disadvantages. With the development of Internet technology, access to information is not limited by time and region, online shopping has become a part of people's life, the Internet provides an opportunity for agricultural. However, due to the nature of its own, compared to other types of products, Agricultural products were extremely easy rotten by the process of storage and transportation. This paper based on actual of LongYan agriculture development. The author checked data and consulted experts, comprehensive analysis and other methods. To explore in LongYan Internet marketing model of agricultural products. This paper mainly divided into the following several parts:First, This paper expounds the Internet marketing of agricultural products, the concept of agricultural product network marketing. Advantages of agricultural product network marketing and the current existing problems in the Internet marketing of agricultural products. Analysis introduces the main network of consumer groups in China. The relevant theory of network marketing, as well as the general situation of the research at home and abroad.Second, Introduced the domestic current Internet marketing model of main agricultural products, such as group purchase mode, B2B mode, B2C mode,O2O mode. Analysis of different characteristics and advantages between them. Introduce some foreign marketing model, provide new ideas for LongYan agricultural product network marketing.Third, Analysis of LongYan city agriculture development present situation. The Internet marketing of agricultural products brand image design, such as cartoon image design, brand name, trademark, online web design, etc. According to the characteristics of LongYan design construction of agricultural product network marketing model, such as group purchase mode, the B2C mode, etc. set up professional cooperatives. Government departments to increase rural network infrastructure, and to conduct more training course to improve the standard of peasants' professional network. Development of the Internet economy of agricultural products, to attract young home business. Improve the level of logistics, intensify protection for network of agricultural products brand to ensure stable and rapid development of Internet marketing of agricultural products.