Agricultural Product Network Marketing Platform Construction And Research

Along with the development and popularization of internet technology,people's consumption style-changes from the traditional entity service to the network,which causes a new marketing pattern,i.e.the network marketing mode.Under the influence of network marketing,the traditional way of selling agricultural productsis facing great challenges and opportunities.The network marketing of agricultural products mainly bases on the internet,and it is a kind of marketing activity that aims to open up sales channels of products through internet.Due to the rapid optimization of the network marketing technology,as well as the improvement of agriculture informationization construction in our country,it is very important to find a suitable network marketing pattern of agricultural products toraise the agriculture modernization level.The practice of network marketing in these years shows that,the network marketing of agricultural products in our country is gradually fusing with the traditional marketing pattern,but there still exists some disadvantages: the single function of network information platform of agricultural products,the lacking of the effectiveness,the low-level of agricultural product logistics,and so on.All of these indicat that,the analysis of the present marketing platform of agricultural products,finding the problems appearing in network marketing platform of agricultural products and solving them,and developing a new programme for selling agricultural products are necessary.In this dissertation,through consulting literature,we collect much research material,learn the correlation theories,study the development trend of network marketing at home and abroad,and investigate the development status of the network environment,the construction of marketing platform and infrastructure.Based on these data,we find that the proportion of small and medium-sized enterprises that carries on network marketing is less than half,which implies that there exists a huge development potential on network marketing.Besides,we also analyze the concrete problems on the network marketing pattern of agricultural products in our country,which includes the needs of systematic construction of marketing development system,the low popularization of the network marketing activity,the single function of website and the low standard of logistics support system,and so on.Finally,by studying several agricultural websites in our country,we conclude some advantages and disadvantages of them,which may offer some guidance for constructing a new network marketing platform.In summary,the network marketing platform of agricultural products should besuited to the marketing level of small and medium-sized enterprises in our country,and on this basis,an electronic commerce transaction platform fusing the wholesale and retail should be constructed by using HTML,CSS,the JavaScript technology.