Research On The Improvement Of Product Network Marketing Strategy Of Nanjing C Eco-Agriculture Company

The rapid development of information technology leads to the rise of e-commerce industry,and then completely changes the way of people’s shopping and consumption.At the same time,the development of e-commerce also makes the enterprise marketing model has been further innovated.Network marketing based on Internet and mobile Internet platform has gradually become an important mode and channel of modern enterprise marketing.The rise and wide application of network marketing also greatly promotes our country modern agriculture reform and upgrading.Relying on information technology means and network mobile platform,it can not only greatly improve the production efficiency and innovation quality of modern agriculture,but also play an increasingly prominent role in improving the sales performance of agricultural products and improving corporate profits.Ecological agriculture and agricultural industrialization are the inevitable results of the transformation and development of modern agriculture.The application practice of ecological agricultural enterprises network marketing has a significant effect on the sales and promotion of organic agricultural products.However,the construction of network marketing system of many eco-agricultural enterprises is not scientific,and the role of online marketing is still unable to compare with the traditional offline marketing,which not only restricts the performance level of enterprise marketing,increases the marketing cost,but also restricts the innovative application of network marketing model.How to play the positive role of network marketing in the sales and brand promotion of organic agricultural products is the focus of improving the marketing of ecological agricultural enterprises at present.Taking Nanjing C Eco-Agriculture Company as the research object,this paper comprehensively discusses the problems of C company’s product network marketing strategy,and puts forward the measures and suggestions for improving C Company’s product network marketing strategy.Specifically,first of all,this paper uses the literature data method to conduct qualitative analysis and literature review on the relevant research concepts and theoretical systems of enterprise network marketing strategy and eco-agricultural enterprise network marketing,and determines the research ideas,methods and research framework of this paper.Secondly,through enterprise research,I have a preliminary understanding of the actual situation of the implementation of C company and its product network marketing strategy,and through the questionnaire survey of consumer demand and product evaluation in C company’s network marketing strategy,I have summarized the problems and defects in the implementation of C Company’s network marketing strategy.Thirdly,this paper analyzes the environmental factors of C company’s network marketing from the perspective of internal and external environment,and determines the overall plan of C company’s product network marketing strategy improvement;Fourthly,based on the segmentation and market positioning of C company’s network marketing target market,this paper proposes corresponding marketing improvement strategies combined with the company’s network marketing strategy implementation problems,and finally puts forward the safeguard measures for the implementation of new network marketing strategies.Through the comprehensive discussion in this paper,methods are provided for the improvement of C Company’s online marketing strategy for organic agricultural products,the promotion of marketing efficiency and level,and the upgrading of the company’s online and offline channels.At the same time,it also provides references for the construction of product online marketing systems of other eco-agricultural enterprises.