Service Development And Discussion Of Business Of Guangxi Telecom "the Digital E-Hotel"

Guangxi Telecom launched Broadband Access Network in hotel (business name as "the digital E-hotel"), which intended to promote the development of other business restructuring more effectively, to identify and pull the new growth of enterprise income, and to restructure the new ways of enterprises developing. With the marketing theory, this article describes an omni-directional search and discussion considering how to develop the business market of "the digital E-hotel", by telecommunication which operates from the market environment—market research—market analysis—market segments and localization as well as breakthrough point—marketing strategy of the business. This paper is based on the social marketing effect of "multi-win" of Guangxi Telecom successfully goes deep into the market of Broadband Access Network in hotel. The paper also proposes some thinking suggestions on sustainable development of "the digital E-hotel".