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Hotel Sales Model Is Discussed

Posted on:2010-12-15Degree:MasterType:Thesis
Country:ChinaCandidate:M WangFull Text:PDF
GTID:2199360278451914Subject:Business Administration
Abstract/Summary:PDF Full Text Request
At informative, real-time communication, the market was changing information acceleration time, the hotel industry and other industries are experiencing tremendous change, not only in the internal management of information on speed, external marketing channels have also taken place in a large change, from the traditional single-channel distribution network to the current distribution, network marketing, direct marketing monomer, chain direct marketing and so on, the new emerging marketing tool.This article on the hotel's marketing theory collation process, and detailed analysis of the current phase of hotel development of marketing channels for the hotel of traditional marketing channels are analyzed in theory and pointed out that the management focus. The light of actual companies and to analyze organize under the influence of the internet hotel reservation channels and direct sales channels for the new model of development. This article also discussed in detail at the hotel's marketing process should be how to develop customer relations and expand customer at the management and maintenance on the focus.Finally this article in accordance with the actual data and marketing management theory and pointed out that the hotel marketing channels as well as future development model, and the main channels for direct sales network of hotels in detail - the rapid development of Internet technologies to make network marketing can not be ignored as an emerging form of marketing.
Keywords/Search Tags:Hotel Marketing, Network Marketing, Hotel Reservation, Hotel Direct
PDF Full Text Request
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