Successful Factors Of Taobao

As of the end of 2013, the number of active buyers Taobao and lynx more than 231,000,000, the number of active sellers is about 8,000,000, covering the vast majority of China’s online shopping population, an average of 49 single active buyers. Taobao to create a huge business ecosystem, including buyers, sellers, payment, logistics, finance, advertising, search and other systems. Taobao dominate this system, through the construction of a completely free competition of the Internet trading infrastructure, a step by step change the way the traditional business to do business, but also to change the consumer behavior patterns. But today’s fierce competition in the Taobao, continuous daily has opened a new shop, also constantly have new shop graduation and Taobao rules varied, complicated various activities, as a small seller, how in such a difficult environment still detailed understanding Taobao rules, for informed about the environment, and analysis of successful shops all success factors is particularly important.This study from the perspective of retail outlets analysis, panning take six small Taobao sellers successful retail elements as the evaluation index, respectively, for the shop interface, product pricing and promotion, product features, quality of service, consumers perceived website quality. The layout design, interactive settings, commodity information, service description, product size, product classification, promotion, pricing, service assurance, service assurance, service assurance, service attitude and logistics services 13 specific rating indicators, respectively, according to a certain score indicators, and analysis of the relevant factors, and analysis of the relevant factors, and the results of the analysis, and analysis of the relevant factors, and the results of the analysis. The logistics service to the small sellers of small sellers operating results have a positive impact. Finally, the retail marketing strategy of small Taobao sellers:we should pay attention to the design of the interface of the shop, reasonable analysis and management, take reasonable pricing and promotion, improve customer quality awareness, strengthen the positive evaluation of the shop, etc.