Research On We Chat Marketing Strategy Of Ichoice Taobao Shop

As the main carrier of online business,Taobao has become the best choice of many entrepreneurs.There are huge transaction records on Taobao every day,and has changed the traditional shopping habits of consumers.It is undeniable that more and more Taobao entrepreneurs have found that Taobao has given considerable customer data flow,but there is not too much good way to improve marketing in addition to follow the Taobao for holiday activities and purchase rankings.And with the use of platform functions and tools,costs are constantly rising,which puts pressure on startup.How to carry out low-cost marketing has become a question for Taobao entrepreneurs to think about.On January 21,2011,WeChat was born,which also aroused the attention of Taobao entrepreneurs.As an important social network,WeChat quickly covered all levels of the group.Therefore,WeChat has become an important carrier of communication and interaction.Many experts and scholars have also begun research,trying to combine WeChat with traditional marketing and launched the concept of WeChat marketing.Although Ichoice taobao shop is not the earliest entrepreneur on Taobao,we also followed the trend to create the brand of Ichoice and have been running on Taobao for several years.Like many Taobao entrepreneurs,Taobao has a bottleneck in the interaction between fans and owners,which encourages us to study the value and methods of WeChat marketing.This article is mainly based on the Ichoice as a research object,with the WeChat marketing strategy as the research content.The research content includes the concept of WeChat marketing and the theoretical basis of marketing.In particular,the AISAS model has become the main tool for WeChat marketing.In the marketing status of Ichoice,this paper studies the current marketing strategy and bottlenecks,and conducts research on the current customer groups through questionnaires,and based on the research results,WeChat marketing strategy.Formulation,including the formulation of principles and the design and support measures of WeChat marketing strategy around the five stages of 'attracting attention,causing interest,generating search,purchasing action,and sharing experience.In terms of actual results,the research application of this article gives Ichoice Taobao shop performance improvement,reflecting the application effect.