| In recent years, with the rapid development of China's Internet, the Internet has gradually penetrated into every corner of social life, also drove the rapid development of B2B, B2C,C2C and all kinds of modes about online shopping,online shopping is not only a great convenience to people's lives, and bring more and more benefits and convenience to people, at the same time, many enterprises also have to develop traditional e-commerce business,expand the network marketing channel, enhance their competitiveness. In the several patterns,especially the development of the C2C network shopping model is the most rapid, commonly known as the "online shop" develop much faster than B2C, both fuses gradually, forming the most competitive Internet business model.Taobao is the biggest network retail business circle, is the most popular online retail platform in China, with nearly 500 million registered users. Taobao has a tremendous influence in the crowd of network shopping consumer. This thesis studies the online marketing strategy standing in perspective of ordinary Taobao Shop owner. Angel Hut Taobao Shop is the research object, this thesis discusses the network marketing strategy of Taobao Shop, and it makes a optimized marketing strategy of Angel Hut Taobao Shop by researching on existing online marketing strategy and problems and by analyzing the influence factors of online marketing strategy. The research expectations of this thesis is providing some theoretical support and practical experience for the new shop and those Taobao owners whose business is not ideal. |
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