Network Marketing Strategy Optimization Of Breeze Goods On Taobao

In the rapid development of electronic commerce in the global context, Online shopping is showing new features and trends, the network has not only changed the way more and more people shop, but also presented new challenges to the traditional marketing, even brings new opportunities for marketing. This study is based on Taobao start-up shop breeze goods as object. This study reviews the phenomenon of online shopping, consumer behavior on the Internet and online marketing strategy, in order to determine the early market positioning and marketing strategies. Combined with the status quo, the background information Taobao shop data analysis software provides, as well as industry trend Taobao index provides, we find the current problem of the shop. Subsequently, through the questionnaire which is for consumer of the shop, the study evaluates the effectiveness of existing marketing strategies and optimizing marking strategies. Hope that this study can provide reference points for other online start-up shop to develop effective marketing strategies.