Research On Patents Aggregate License Pricing And Revenue Distribution Of Technological Standard Alliance

With the increasingly fierce competition of science and technology in the world,the technical standards have become the focus of competition among enterprises.Technical standard is made up of technology patent system,which has the characteristics of system,complexity and integration.As a result of the limited power of a single enterprise,the characteristics of technical standard provides the motivation for the formation of technical standard alliance.As one of the main ways of patent licensing Patent Alliance licensing is often the technology standard alliance for the integration of different subject resources,each subject in the league by League in this way to obtain a patent license revenue,So,it is an important prerequisite to maintain the stability of the alliance and to promote the implementation of technical standards in the rational development of the pricing and revenue distribution of the patent license.However,the current pricing and distribution of profits less on the technology standard alliance patent license centralized mode,pricing method,need to clear the centralized licensing patent,revenue distribution scheme,technical standards for the centralized management of patent alliance to provide scientific ideas and effective methods.Firstly,this paper introduces the connotation,the principle of patent licensing technology standard alliance and characteristics,whether or not to join the alliance from the patentee,between the alliance and its members on the value of patent bargaining,and then to the three stages of revenue distribution negotiations reveals the game mechanism of licensing patent alliance,the construction technology standard alliance patent licensing management frame;Secondly,analysis of influencing factors of patent licensing pricing,according to patent licensing pricing principles,the construction of patent licensing based price function,combined with the relevant factors to be adjusted to generate the final pricing strategy;Again,in the patent licensing revenue distribution under the guidance of the principle,according to the contribution of members to determine the process,from the fixed and variable two dimensions determine the members in the alliance contribution level,used to measure the member enterprises in the revenue distribution of the intensity of the negotiations,negotiation model is applied to the Nash extension,calculated members share of the proceeds;Finally,take the TD alliance as the object of simulation empirical study.This paper reveals the game mechanism of patent concentration license in technical standard alliance,which involves the determination of patent value and the construction of the extended Nash negotiation model;And with members of the SVD based on the method of evaluation method,reasonable formulation and return permit pricing focus on technology standard alliance patents distribution provide theoretical reference and support method,is conducive to the promotion of technical standards,promote the implementation of technical standards to improve the centralized management level of patent alliance.