A Case Study Of Rui Mao Financial Services Supply Chain

The supply chain finance in China the earliest development, reason is that solve the problem of financing SMEs, through the core enterprise in the supply chain of all enterprises in the supply chain upstream and downstream of different industries together as a group of enterprises, solve the problem of difficulty of financing mode based on group credit help supply chain of small and medium sized enterprises. But in the supply chain finance development, there are still some problems such as high financing cost and capital gap. In recent years, the Internet technology continues to develop the birth of e-commerce, but also brought the supply chain finance 4. This financial model with the Internet Financial genes, easy to operate, low cost. Therefore, it has been the focus of the supply chain management enterprise. In this paper, leading the development of Chinese Rui Mao Tong commodity supply chain management expert service enterprise as a case study, the enterprises meet the government "Internet plus" wave of development officially launched "easy coal net" strategic layout of commodity sector, the electricity business sector, the financial sector of the supply chain, thus gradually build 4 supply chain financial supply chain management and supply chain platform + supply chain finance ".In 2013, Rui Mao tong began to set up the supply chain finance business framework, supply chain finance from the first line to start, then the development of online Internet banking, through the construction of "coal" Ruimao through joint interest conclude the coal industry chain upstream and downstream enterprises in multi mode business seamlessly, meet the related enterprises of coal trading, logistics and warehousing, payment and settlement other aspects of market demand and financing.However,although the companies involved in Internet banking, the development of supply chain in 4, there are some problems such as mode selection, operation, development orientation, and supply chain finance 4.0 is not as the focus of enterprise development, supply chain credit system is not solid, financial side channel is sluggish, professional Internet financial talent shortage, Level Internet financial laws and regulations system is not perfect and so on. In this paper, "Internet +" times to take advantage of the development of supply chain finance 4.0, build supply chain finance 4.0 benign development of ecological chain, strengthen the supply chain finance standard operation and focus on the development of supply chain finance 4.0 focus on countermeasures,to more want to enter the field of Internet banking traditional enterprises corresponding reference.