Study On China’s Securities Investment Adviser Incentives

First we reviewed the four models used by our investment advisory business,such as ‘financial products signed mode’‘senior customer experience model’,‘investment advisory services mode’l and ‘integrated model’. And summed up thefour business model based on the selected sample of securities companies, andanalysis on the incentives and business models. Assessment mechanism, the studyfound that China’s securities investment advisers grafting Account Managerassessment model, over-emphasis on marketing capability assessment of a range ofissues. By the following theoretical analysis, if you want to improve the workefficiency of the securities investment advisers, making it to improve the efficiency ofthe investor’s investment, thus achieving the securities brokerage business model bythe channel model to the investment adviser model in the assessment indicatorsshould the introduction of the indicators of investment advisers recommend stocks/portfolio returns and index funds compared to the relative rate of return ", the sametime, the assessment indicators of indicators and other investment advisers consider tobuild a performance appraisal for the improvement of China’s Securities InvestmentConsulting The index system.In addition, only from the perspective of the investment adviser of performanceindicators, to improve the construction of the investment adviser is not enough,starting from the perspective of business model should be adjusted for its businessstructure to give greater space of the securities brokerage business development. Asan opportunity to achieve the restructuring of China’s securities brokerage business.