The Study On The Business Model Of Investment Consulting Of Securities Companies

Over the past decade,the global financial landscape has undergone an important evolution.With the development of China's reform and opening up,the rapid development of economy has led to the increase of the number of affluent groups in China,and the environment of family property management has been gradually formed.Data shows that at the end of 2014,the Chinese family property management market capacity has reached the level of $22.2 trillion.At the same time,with vigorous development of domestic large-scale infrastructure construction and real estate industry,monetary large-scale issuing and inflation increased year by year,which intensified the strong demands of high net worth customers to preserve and increase their assets value.Since 2016,Chinese regulators continuously improve the transparency of product,price and process of property management agencies."Cut overcapacity and inventories,deleveraging,cost reduction and making up short board" had become the five important macroeconomic policies tasks.With the rapid growth of customers' wealth and the upgrading of financial management demands,it is increasingly difficult for individual investors to invest in structured and volatile financial products.Meanwhile,the situation of that the brokerage commission of securities companies continuously dropped down greatly squeezed the whole profit margin resulting in fierce price war competitions between different securities companies.Therefore,securities companies positively intend to find a road for transformation to reverse the declining tendency.The investment consulting business of the securities firm is the inevitable choice of the brokerage business of China Securities Company in the transformation of property management.On 2010,and 2017,the China securities regulatory commission have issued the ? Temporary provisions on the investment consulting business development of securities companies? and ?The regulations for the appropriatenessadministration of the securities and futures investors ?,regulating the securities companies the requirements on the investment consulting business which opened the development space of this business.Through the research,this paper finds out whether the market positioning is correct or not is the necessary condition for the success of the investment consulting business development,and builds a series of investment banking system based on it.S securities company K business department takes features of designs of investment consulting business modes by the excellent foreign securities companies,proposing detailed investment consulting system construction scheme from several aspects,.However,due to the objective reason in domestic financial markets and securities K S sales company's own subjective factors,the final business in the actual operation effect is still not enough.After a thorough discussion of foreign securities companies' investment consulting business modes,finding out that in developed countries the family wealth management business is a mature business and various wealth management institutions have adopted different ways to adapt to different customer groups.In this paper,through analyzing how the mature international wealth management is conducted,taking S securities company K business department as the specific case,analyzing the performance of systematic frame in investment consulting business.finding suitable survival and development sales mode and direction for domestic small and medium-sized securities company's sales departments.Although brokerage business services of securities companies are based on customer segmentation,different securities companies in China are different in many ways,and they also choose differentiated development modes of investment consulting business.This paper discusses and evaluates the feasibility of current investment consulting business development mode of the company based on the analysis of the basic status and SWOT of the brokerage business of the investment consulting businessdevelopment of S securities company K business department.According to the situation of the development of China's securities brokerage business to find the development direction of the investment consulting business of securities companies,finding out the suitable new frames of transformation from sales brokerage business to investment consulting business of our country's small and medium-sized securities companies.