Cultural Studies Nantong Textile Brand

Over the past decade,"Big textile" pattern and the "soft furnishings" culture of Innovation,accelerate the development of modern textile industry.Categories are broken down gradually,gradually diversified product range.Meanwhile,textile self-developed brand product attributes are also changing.From the initial emphasis single practicality that integrate fashion,health and other elements,stressing more diverse functions.This requires that the product should be more articles in brand innovation,brand value accuracy,brand image and so on.This article will focus on the presence of the textile industry in Nantong brand positioning,Innovative enough?and low visibility to analyze and propose solutions,and ZuoTing decorated home programs and examples to illustrate.