Reshape The Brand Image To Promote The Textile Culture

Nantong is China's "textile town." Stacked stone bridge in Nantong, basically every household textiles, from here through almost every front of the device can hear the sound of sewing machines came. From our modern well-known industrialist Zhang Jian began, Nantong Take advantage of the industry for the traditional textile industry.With the development of the times, Nantong Textiles in the market competition to gain an absolute advantage. In particular, the rapid development of the real estate industry and home textile products industry into an unprecedented period of rapid development. However, the 2008 financial crisis exposed the problem to focus, in the yuan appreciation, rising labor costs, raw material prices combined effect of other factors, the textile industry has also forced into the "small profit" era, export-oriented enterprises to face unprecedented pressure.Nantong, Jiangsu, through a survey the local market and the Shanghai market, visited the city of Nantong Textile stacked stone bridge and found present, the majority of corporate brand positioning and targeted products not clear enough, blindness strong randomness. This is the initial business start-up and growth is a common phenomenon. But now the face of fierce market competition at home and abroad, consumers selectivity, and wide, and had the kind of "East a hammer, the West a stick" mode of production can not meet the full competition. From this crisis point of view, fallen companies, like this account for a certain percentage. Whether domestic export contrarian on the "strong" Enterprise has always been clear that the brand positioning, product unique business.Whenever I see a "very Road", the Smedley and Yang of the dialogue, I always blood boil. When Smedley asked Yang Hu-cheng:"You have the ability resistance it?" General Yang Hu-cheng resolutely replied:"Our strength lies not in the aircraft and artillery. Our strength is that we know that we have the anti-Japanese. So we have to face the reality have a strong will. "tactics are very important, the direction is more important, will indispensable, Ganpin to win! I believe in this global financial turmoil led to an industry-wide reshuffle, the left will be the boutique. Nantong Textiles brand must be able to stage a modern market economy shine maintain the vitality!...