Nantong Toho Textile Co., Ltd. Foreign Trade Marketing Strategy Research

Textiles industry is one of the most globalized industry.With the post-quota era approaches after quota system is abolished,the competition in global textiles market will be more fierce.The supply chain base on quota system will changed a lot because of the fierce competition.Hence China's textiles industry will face the tough challenge as well as opportunity.This thesis consists of eight parts.The followings are the main pointsPart One is an introduction.It illustrates the topic and background of the thesis.It includes the main contents of the thesis and a basic train of thought on research and the summary.Part Two:give an brief introduction for Nantong Dongbang Textiles co.,ltd and the status quo of China's textiles industryPart Three:analyses the marketing environment at current phase.It covers global and domestic trading situation.Finally it puts forward an idea to find a suitable marketing tactics.Part Four:analyses marketing tactics with the help of SWOT.Part Five:Studied the market selection and market positioning and marketing tactics decision of Nantong Dongbang Textiles co.,Ltd.Part Six:Study series integrated marketing tactics based on 4ps,Part Seven:study the practice of marketing of Nantong Dongbang Textiles co.,ltd.Part Eight:Sums up this thesis.