Research On Competitive Strategy Of QJ Pharmaceutical Company

Pharmaceutical industry which has long been known as "the rising sun industry",has been maintained a fast growth rate and has become an important part of the national economy since our country executed medical reform policy.In 2005,with the gradually deepening of national medical reform,the pharmaceutical industry has changed enormously in the internal and external environment.As a new established small and medium-sized enterprise,QJ Company not only faced with the great opportunities of reform health care and also the heavy pressures,such as low level of marketing,small production scale,market competition,and the price hike in raw materials.There are both opportunities and challenges in the future growth of the development of the enterprise.Making the comprehensive assessment from the whole situation,taking adjustment the competitive goal and business behavior in the strategic height,studing and establish the stategy which adapt to their own health and continuous development,are QJ Company 's first tasks.This article sum up the QJ Company core competitiveness,and use the SWOT analysis method to put forward the general competitive strategy QJ Company,in the next few years the company should try to improve the market scale,and improve enterprise well-knowness,and finally become a domestic well-known pharmaceutical enterprise,through the analysis of QJ pharmaceutical company internal and external environment.QJ company also need to strength the common cooperation by the organization structure,human resources,financial management,sales management,technology research departments.This paper aimed at studying and analyzing on QJ company competitive strategies,which also has a certain reference to the other start-up enterprise.