Study On Attracting Investment Strategy Of Chinese Medicine Industry In Bazhou District

Traditional Chinese medicine is a national treasure of China since ancient times, Chinese medicine industry is a sunrise industry in twenty-first Century. Bazhou District has a long history in medicinal plant, resource variety, excellent quality. Unique naturalconditions and the modern social resource laid the foundation for the development of the industry of traditional Chinese medicin. Through years of development and practice, Bazhou District Based on their own actual conditions and development, traditional Chinese medicine industry as an important industry for the development of local, and in the 13th Five-Year Plan period is the position of Chinese traditional medicine industry as the leading industry of the region, and come up the introduction of the specific industry development. Investment is an important means to promote local economic growth, scientific and reasonable investment is conducive to adjusting the industrial structure, promoting technological innovation and progress, stimulating employment, improving people's living level and the economic development level of the city. Chinese medicine industry as the first of the four major agricultural areas in Bazhou, its development is inseparable from the investment.This paper based on summing up and drawing the related theory research and application at home and abroad of Chinese medicine industry development, investment, investment strategy, combined with the work experience, in accordance with the structure of "current situation, problems analysis--environmental analysis--strategic choice--the countermeasure and suggestion, based on Bazhou District investment status of Traditional Chinese medicine industry, found that there are some problems,such as a project attract less, relates to narrow the field, the slow progress of construction, geoherbs advantage not fully play etc, mainly leaded by the traditional Chinese medicine industry investment is unknown, the reward and punishment system is not perfect, the assessment system is not perfect, excessive pursuit of large, single channel and other reasons.From the problem of using the SWOT analysis method, this paper analyzed The internal advantages and disadvantages, external opportunities and threats of Chinese medicine industry in Bazhou District.And on this basis, using the expert scoring method to construct the evaluation matrix of IFE-EFE elements, to determine the Chinese medicine industry in Bazhou Distric should choose the SO+WO strategy.Based on the actual Bazhou District, combining with the analysis results, this paper provided Bazhou District should implement active expansion strategy for "the subject of government, policy incentives, leading industry, common development of the three industries" of traditional Chinese medicine industry investment at the present stage.And put forward some suggestions for the Bazhou District Chinese industrial investment, such as improving the system of protection; increasing publicity efforts to improve the visibility of the foreign; stronger industrial base; optimizing the investment environment; basing on the resources to undertake the transfer of industries, relying on nostalgia back leading venture; perfecting merchants network and professional investment; combining investment with recruiting the talents.