The Study Of Segregated Of Account Of ICBC And Case Analysis

As Chinese economic development has entered into the new normal, its economic growth rate has also turned from the high speed into the high & moderate speed, at the same time, from 2008 to 2015 actually the number and the investment assets of the high net worth individuals with the available personal investment assets with more than RMB10 million in China have always kept the powerful growth. Especially for the groups whose assets sizes are more than RMB100 million, the average annual growth rate of their assets in the 8 years from 2008 to 2015 was 4.64%; and in the same period for those groups whose assets sizes were between RMB 10?50 million, the average annual growth rate of their assets was only 35.25%, the asset growth rate of those high net worth individuals with more than RMB100 million assets is greatly higher than the assets growth rate of those ordinary high net worth individuals, such phenomenon completely proved the concentration trend that was more and more obviously represented by the global high net worth individuals. As the top owners of wealth, they may have much higher potential demand on the special account business of private bank, not only requiring the higher benefits of the special account products than those ordinary products, but also having more detailed comparison on the details of product's design mode, investment period, liquidation arrangement, guarantee of security etc.Based on above reasons, in this paper Industrial and Commercial Bank of China (ICBC) was selected as the sample, though the introduction of the special account product of ICBC private bank, the development process of special account product of ICBC private bank and the financial service it could provide were also analyzed accordingly, and the portfolio analysis on the strategy of the special account product of ICBC private bank was also made with the SWOT method. Then with the basis of the analysis on the conclusion, this paper puts forward the targeted suggestion on perfecting the special account product of ICBC private bank, and forecasts the development trend of the special account product of ICBC private bank.In addition, different cases of customer marketing are quoted against different types of special account in research and analysis of this paper. Advantages and characteristics of different special accounts are expected to highlight through practical customer cases. Special account business is still at its primary stage now in China, It not only needs support ot business theory and design of business structure but requires marketing personnel to bravely accept and know new business and promote launch of new business in practical work. Based on theory and practice, customer feedback for special account business could be obtained by constant attempt and makes it develop better continually.Hopefully it can bring the valuable references for the development of special account product of ICBC private bank, especially the perfection of the special account business system and other commercial banks in China developing the special account product of their private banks.