Fuzhou Electric Business Logistics "the Last Kilometer" Problem Research

In recent years, to get high speed development electronic commerce, but the logistics industry development speed to keep up with the development of electronic commerce, Become the key factor which restrict the development of the electronic commerce further, and the difficulties and key points of the logistics industry development lies in the "last mile" distribution problem. Although the logistics industry development dominated by market mechanism, but the role of the government also can not be ignored. This article through to decode the electricity logistics "the last kilometer" of government function is analyzed, and carries on the empirical analysis in Fuzhou city government, for example, the Fuzhou government crack "the last kilometer" problem of the electric business logistics then explores its main practices and existing problems, finally puts forward countermeasures and Suggestions that can carry out, this study has practical significance and reference value.In this paper, on the basis of the theory of market failure theory, government intervention, through literature analysis, interview method, field investigation and questionnaire survey, empirical analysis and other methods in the carding and grasp the Fuzhou electric logistics present situation, based on the thorough analysis of Fuzhou Government crack electric business logistics problems in "the last kilometer", and from the policy, perfecting the management system, the construction of infrastructure, perfecting the management system and increase financial support and so on several aspects put forward the countermeasures. In this paper, a total of seven chapters. First chapter is the introduction part, mainly expounds the research background, purpose and significance of this article, this paper reviews the domestic and foreign research topics, and finally put forward in this paper, research methods, research contents, research innovations and features. The second chapter mainly to this article involves defining the relevant concepts, put forward in this paper, we study the theoretical basis of involved, including the theory of market failure, government intervention, lay a theoretical foundation for the analysis of later in this article. The third chapter is mainly on the basis of the theory of market failure and government intervention, analyzed the cracking electricity "the last kilometer" problem of logistics, the necessity of the government function and the mode and the role of government intervention, to the back of the theoretical basis for empirical analysis. The fourth chapter mainly in Fuzhou Government crack electricity logistics "the last kilometer" facing the predicament and existing problems of analysis. The fifth chapter through conferences, interviews and questionnaire methods such as in-depth analysis of Fuzhou City Government in deciphering the electricity logistics problems in "the last kilometer". Chapter vi to Fuzhou Government crack electricity logistics "the last kilometer" problem put forward countermeasures and Suggestions. Chapter vii conclusion part, this research has carried on the brief summary, and put forward the deficiency existing in this research and the prospect of future research.Considered in this study are:Fuzhou in deciphering the electricity "the last kilometer" problem of logistics, to the coordinated development of e-commerce and logistics express urban pilot work as an opportunity to take the measures for its implementation and funding support scheme, and made some achievements, but still exists in such aspects as management system, vehicle management deficiencies. Fuzhou city government from management, system, policy and so on several aspects to further improve, logistics enterprises better standardize the market and service, so as to break through the electricity logistics bottleneck "the last kilometer" problem, promote the development of Fuzhou, the electronic commerce.