| Yongchun White Crane boxing in Dayu Village, Yongchun County in Fujian Province is a rich cultural heritage. Since 2012, "beautiful countryside" construction in Fujian Province has brought important opportunities for the transformation and upgrading of rural tourism of Dayu Village. Based on the classification and evaluation of rural resources, the status of the development of rural tourism was analyzed, in order to provide a scientific basis for the transformation, upgrading and sustainable development of rural tourism of Dayu Village. This study mainly adopted the methods of Delphi method, field survey, questionnaire survey and mathematical statistic analysis. In the reference massive literature material foundation, links to Delphi method and factorial analysis, the indicators were selected and the evaluation index system of tourism resources in Dayu Village was constructed. Through field research on status of rural tourism resources in Dayu Village, the classification system of rural tourism resources was constructed, the quality of rural tourism resources was evaluated, and the SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis was also conducted in Dayu Village. Finally, a series of reference suggestions are put forward for its beautiful rural tourism development.The results were as follows:(l)The rural tourism resources in Dayu Village were abundant, dividing into 6 main categories,13 subcategories and 18 basic types.(2)After early screening of indicators,18 evaluation indicators were built by element of tourism resources, quality of services, influence, ect. And we use The factor analysis method to evaluate the rural tourism resources of Dayu Village. Factorial analysis suggested that the rural resources quality index of Dayu Village was 0.6650, the travel resources'level belongs to good.(3) According to the analysis of Dayu Village's Tourist Decision making and Experience,We can know that:?Tourists of Dayu Village Rural Tourism mainly come from Fujian province;?Tourists obtain travel information is mainly through the recommendation of others and friends circle and other new media communication;?The main purpose of visitors to Dayu Village is close to nature? relax their body and mind,so the attraction of Boxing culture is still inadequate to tourists,and the level of this scenic spots' attractiveness and scale should be improved;? It is urgent need to handle with the Special food and participation activities when Dayu Village solve the problem of transformation and upgrading of Rural Tourism.(4) Using the SWOT method, this paper analyzed the present rural tourism situation in Dayu village from the following four aspects: strengths, weaknesses, opportunities and threats. The result showed that Dayu Village has a solid foundation for construction, a unique cultural carrier, beautiful natural environment and benign construction work together. And the beautiful rural construction provided a good opportunity for the development of rural tourism in Dayu Village. But at present, there are some weaknesses such as lack of entry, single product and lack of labor force. At the same time, as the construction of rural tourism is a systematic project so the surrounding villages of homogeneous competition, their own small-scale and limited construction funds have become the threats of rural tourism in Dayu Village.(5) The paper also puts forward some suggestions on the construction of beautiful villages in Dayu village, so as to provide the theoretical basis for future rural tourism planning and development. |
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