"Beautiful Country" Under The Perspective Of Cannon County Rural Tourism Development Research

Construction "beautiful China" is the important themes in the report of the party's eighteen and vision,it will need to economic construction,political construction,cultural construction,social construction and ecological construction five one,common progress and common development,become one of the driving force for the development of the Chinese nation."Beautiful country" construction is the important carrier of "beautiful China" that highlights the natural beauty of the ecological civilization,showing the economic construction of the harmonious beauty,expresses the humanistic beauty of social construction,and become one of the important embodiment of "beautiful China".Zhejiang is the national leader in one of the provinces of the construction of the "beautiful country","beautiful country" in ecological tourism has made outstanding achievements.Wenzhou cannon county of Zhejiang province in recent years,the county party committee county government closely around the construction of "south Zhejiang beautiful" this goal,to create"beautiful country upgrade edition" as the goal,based on its own resources advantage;to build beautiful homes,to create beautiful homes,developing economy,strive to make the country really set up the demonstration "beauty","beauty","meaning beauty","beautiful country",vigorously construction of cannon county rural tourism development provides a good opportunity.Cannon county,Wenzhou famous tourist destination,in the "beautiful country","Zhejiang south beauty" construction,rural tourism has been a hotspot in cannon county economic development,focused on by the county party committee county government,but due to a lack of comprehensive and reasonable planning guide,lead to not reasonable development,excessive utilization of resources,ecological environment destroyed,development mode and other abnormal phenomenon,same so that rural tourism has lost its true colors,appear and medium-term and long-term economic benefit social benefit unbalance situation,lead to severely cannon county tourism development prospect and space limitations.The author in writing this paper collected a large number of data,especially compares the rural tourism at home and abroad in the process of development and construction experience,achievement of country "beautiful country" construction and rural tourism integration development and utilization of aspects to analysis and comparison of achievements and experience in cannon county rural tourism development in the "beautiful country" construction has carried on the empirical research.Through the methods of literature data,field survey of cannon county rural tourism situation has carried on the systematic comprehensive understanding,and on this basis,carries on the careful study,summed up the local tourism resources type,visiting survey the most parts of the county rural tourism related understanding "beautiful country" construction impact on the development of rural tourism;Then use the SWOT analysis method,the development of cannon county rural tourism,space,and the prospects of the all-round,multi-angle,objectively analyses the cannon county in advantages and disadvantages of tourism industry development,put forward the future cannon county rural tourism development will be faced with opportunities and challenges;Finally,combining with the "beautiful country",the construction goal of "Zhejiang south beauty",and put forward the county tourism industry development direction,formulate specific solutions,theory with practice,this paper has a certain practical significance.