Research On The Development Strategy Of The Coastal Of Jinzhou Electronic Commerce Area

Since the late 1990 s,China began to gradually develop e-commerce in the field of construction.After 20 years of development,e-commerce has entered a rapid development era,the related applications of electronic commerce has gradually penetrated into all fields of national economy,become to promote the development of national economy,guiding the transformation of the national economy important means,to achieve"promote steady economic growth,promote the supply side structural reform,pays special attention to the" three to fill a drop a 'key task,the development of the"double gen",cultivating new kinetic energy,the crack problem of the people's livelihood "in 2016 China's social and economic development key problems play a key role in promoting.Jinzhou city government comply with the requirements of the national economy,based on the jinzhou city industry characteristics and development advantage,combining e-commerce with local industry development,take effective measures to actively support and guide the development of e-commerce industry.According to the general office of the state council on accelerating the development of electronic commerce several opinions,the ministry of commerce "much starker choices-and graver consequences-in e-commerce development" guidance ","jinzhou city economic and social development compendium(2015-2025)" and "the jinzhou binhai e-commerce site development planning(2015-2017)" the relevant content,focus on building "three centers,five platforms,a fund" core engineering(351)as the core characteristics of jinzhou binhai e-commerce industry base design,make the electronic commerce become the new engine for local economic development to develop new sources of growth and services,scientific guidance jinzhou city the healthy and rapid development of electronic commerce,at the same time the development of the industrialization of e-commerce for other areas to provide the valuable reference.Based on supply chain management theory and industrial cluster theory as the foundation,to investigate the jinzhou binhai conditions for the development of electronic commerce research in this paper,based on the actual situation of jinzhou e-commerce development,comprehensive analysis of e-commerce and jinzhou jinzhou city binhai e-commerce industrial park development present situation.Combined with the supply chain management and industrial cluster theory,SWOT method to analyze the electric business park's strengths,weaknesses,opportunities and challenges.Aiming at jinzhou binhai problems existing in the process of e-commerce base development,advances some corresponding solving strategy,promote the jinzhou binhai rapid development of e-commerce industry garden area.The article focus on forward-looking and operability,for other places to promote e-commerce combined with industry development provides a good theoretical reference.