Research On Competitive Strategy Of A Compound Seasoning Company

Competitive strategy is the development of the overall program in the future for a long period of time, the development of enterprises play a crucial role. With the rapid development of national economy, improve national purchasing power and the pursuit of quality people on the diet to promote the rapid development of Chinese condiment industry. Our condiment industry has already developed into a certain industry scale industrial system and development capabilities.As typical condiments industry growth of small and micro enterprises, A local company is facing the dual pressures of large enterprises and multinational corporations to survive in the cracks, it is necessary A comprehensive analysis of the company's internal and external environment, and the company's own strengths, weaknesses, the industry faces opportunities and challenges, choose a company's competitive strategy. In this study, the author uses PEST model, SWOT model and SPACE model of internal and external environment and core competencies A company facing a systematic analysis, combined with the development of enterprise development strategy selection process of practical problems, develop the A the company's differentiation strategy.Differentiation strategy based on the selection of paper from four aspects demand-oriented, product innovation, mergers and acquisitions investment, technology upgrade gives the corresponding enterprise development strategy implementation path from tissue reconstruction, the three proposed integration of resources, to create a culture etc. the appropriate business development strategy safeguards. Since the A's development model is a microcosm of the many small and micro enterprises, in order to see the great small, to further enrich the case of this type of business on the basis of providing some reference for strategic studies of the same type of business.