Study On The Development Strategy Of Hainan Baisha Rural Cooperativecooperative Bank

Since reform and opening up in 1978, by 1997, our country has initially built the big four state-owned commercial Banks as the backbone of commercial banking system, in support of China's economic and social development in the process of the big four commercial Banks to support has played a very important role. In 2002 China formally joined the world trade organization, the development of financial business showing its strong vitality. At present, in our country's commercial Banks are accelerating the reform of the reform of the big four state-owned commercial Banks are stable, internal governance and internal control are gradually strengthened, future planning goal is clear and stable. The development of rural Banks to become our country in recent 5 years one of the main development direction, by 2014, a total of 87 rural commercial bank in our country, employees 144968 people, by the end of 2014, the development of rural financial institutions and small and medium-sized Banks, capital scale, increasing financial business, strengthened capacity for convenient service, showing a good development space and market potential.In this paper, the research in hainan white rural cooperative Banks, for example, put forward the development of rural cooperative bank the approach for strategic planning and analysis. The research content mainly includes: the first chapter is the introduction mainly launches the analysis, put forward the research background, research purpose, research significance, the research status abroad and domestic research status, research methods and innovation and deficiency of this article. Chapter ii is the white sands of rural cooperative bank analysis as the main external operating environment, in view of the domestic macro environment, analysis of the economic development of hainan province, analysis on the domestic banking industry competition in the banking industry development trend and the banking market share analysis is given priority to, finally analyzes the banking competition of hainan province, the overall situation, market share, regional layout, the business center of gravity has made the concrete analysis. The third chapter is based on current situation of the development of rural cooperative bank of hainan baisha analysis is given priority to, to white sands made SWOT assessment to development of the rural cooperative bank. The fourth chapter of the development strategy of the white rural cooperative bank to carry out the design research, first of all domestic are summarized, the basic development strategy of rural cooperative bank secondly puts forward the baisha strategic choice of the development of rural cooperative bank. The fifth chapter puts forward the strategic implementation safeguard, to establish strategic management process and improve the supporting system were analyzed, and puts forward the author's point of view.Research of this paper is based on the white sands of rural cooperative bank analysis perspective, white sands were put forward in the development of rural cooperative bank, from the national rural cooperative Banks, rural cooperative Banks in hainan to baisha overall overview of the development of rural cooperative bank and planning research, proposed the customer and business development, from the company's business, personal business, fund business and other business perspective analysis, regional expansion strategy, strategy, risk management strategy, strategic management, enterprise culture analysis of multiple channels, puts forward the personal opinions and ideas.