Study On The Public Perception Of The Construction Effectiveness Of Beautiful Countryside In Jiangsu Province

The rural civilization is the main body in the history of C hinese civilization and the soft power of the C hinese tradition. 18 th CPC National Congress clearly proposed an ecological civilization strategy of building a beautiful C hina. At the end of 2014, Xi jinping, general secretary of China, put forward the ardent wish when inspected Jiangsu: C losely around "two leadings" glorious mission, strive to build a new Jiangsu which have strong economy, rich people, beautiful environment and high degree of social civilization. For this reason, carrying out research on the construction of beautiful countryside has great positive and practical significance.This paper discussed the connotation of the beautiful countryside construction, the overall public perception of the construction effectiveness of beautiful countryside in Jiangsu, the influence factors of the public perception of production development and cognitive construction, regional public perception differences of the construction effectiveness of beautiful countryside and regional public perception differences of the influence factors of cognitive construction.Firstly, this paper summarized the situation of beautiful countryside construction at home and abroad, on basis of which, this study made the definition and induced target and pattern classification of beautiful countryside construction, then combed the practical situation of Jiangsu in recent years.Secondly, this paper constructed index system of public perception of beautiful countryside construction based on Interpretative Structural Modeling method, including: scientific planning, production development, well-off life, countryside civilization, appearance neatness, democratic management, cognitive construction. Moreover, through questionnaire, interview and observation methods, this paper descripted and analysed overall public perception of beautiful countryside construction effectiveness in Jiangsu with 7 cities in Jiangsu(Nanjing, Suzhou, Wuxi, Nantong, Yangzhou, Lianyungang, Suqian) as the basic points, farmers and the region's residents as its basic unit and 1113 valid questionnaires for its data support,. At the same time, this paper selected the binary Logistic Model and part of variables to explore the influence factors of production development perception. The main results are as follows:For planning science perception, which was closely related to farmers' houses, reservation, factory land, housing construction system was relatively flexible, existed a kind of "human touch" culture due to sparsely populated.For production development perception, Land circulation and the cooperative economic organization had big development, but still needs government to regulate and guide; Three factors influenced rural tourism choice: natural endowment, people's demand and regional development advantage; Mobile phones have become the main communication tool instead of fixed telephone.In the analysis of factors which influenced production development, it was concluded that land circulation was affected by the non-pollution agricultural products, government function and farmers age. Cooperative economic organization was affected by non-pollution agricultural agricultural products, environmental satisfaction and environmental supervision.For well-off life perception, rural life was more comfortable than before, out- migrantion for work became main way of income source instead of farming, and also increased other income sources; Gas, solar energy and other clean energy had been greatly popularized; public service infrastructure was relatively perfect but all kinds of insurance coverage needs to be improved; "Hardware" factors such as capitaland technology were considered by the villagers as main factors which influenced entrepreneurship.For countryside civilization perception, community public security was good, uncivilized phenomenon had obvious classification characteristics. Moreover, farmers' amateur cultural life form was single, which had a great demand for more kinds of amateur cultural life, but cannot be achieved subject to a number of factors such as a lot farm work, relatively traditional thinkings and lack of the organizers and basic equipment.For appearance neatness and democratic management perception, farmers were satisfied with the surrounding environment, but the source of pollution still exist, and the frequency from more to less sort: water > air > garbage > noise. Fertilizer and straw burning were still serious problems(especially the burning of straw), policy of amercing money alone cannot solve the problem; farmers had a general evaluation on village leadership, which low efficiency was the biggest reason for dissatisfaction.For cognitive perception, beautiful countryside construction had a wide range. But villagers' understanding of the beautiful countryside tends to superficial and one-sided(village appearance remains the most attention), and they thought that future challenges and opportunities of beautiful countryside construction coexist. However, most of the villagers in favor of the beautiful countryside construction and believe that the benefits outweigh the disadvantages; Among the changes that have been made in beautiful countryside construction, ecological environment and public facilities changes a lot; In the choice of expectations of beautiful countryside, villagers had the highest expectations for improve the living standards; Most villagers had strong willness to build beautiful countryside, and they believed that the role of government was not obvious, and worry about abusing power for personal gains and shabby construction.Moreover, this paper used binary logistic model to explore the factors of cognitive perception, which found that environment satisfaction and the attitude to beautiful countryside had a significant effect on the willness of compulsory environmental supervision; the attitude to beautiful countryside, the role of government and family population had a significant effect on the willness of contribution to the construction of the beautiful countryside.Thirdly, this study divided Jiangsu into South, Central and North Jiangsu according to the economic development and population situation, to compare the perception difference between regions, which is followed from five aspects. One is rural tourism, different natural conditions and resources endowments lead to different tourism characteristics. Two is the use of clean energy, the use of natural gas in South Jiangsu is much higher than Central and North Jiangsu. The use of biogas in Central Jiangsu is much higher than in South and Central Jiangsu. Three is amateur life style, square dance and surf the Net are more popular in South Jiangsu, Chess activities and religious activities are more widely in the Central Jiangsu. Four is the different environmental pollution sources, South Jiangsu mainly concentrated on air pollution and water pollution; Central Jiangsu mainly concentrated on water pollutio n, followed by air and waste pollution; North Jiangsu mainly concentrated on waste pollution. Five is the infrastructure differences, most of the infrastructure is common, the gap mainly concentrated on public toilets, sewage treatment, fitness activities places and public reading room, and exist the situation that the utilization rate is not high in South Jiangsu. In the aspect of information infrastructure, mobile phone began to replace TV as the main form to timely exchange and understand the social message.Moreover, this paper used binary logistic model to explore the factors of cognitive perception difference, which found that the influence factors of South of Jiangsu, Jiangsu and Northern Jiangsu were different. In terms of the willness of compulsory environmental supervision, environment satisfaction, village leadership satisfaction and education were significant influence factors in South Jiangsu; environment satisfaction, the attitude to beautiful countryside construction were significant influence factors in Central Jiangsu; whether to carry out beautiful countryside construction and gender were significant influence factors in North Jiangsu.In terms of the willness to contribute to the beautiful countryside construction, environment satisfaction, the attitude to beautiful countryside construction, the role of government, age and education were significant influence factors in South Jiangsu; the attitude to beautiful countryside construction and family population were significant influence factors in Central Jiangsu; only a significant factor in North Jiangsu which was the role of government.Finally, based on the conclusions before, this paper presented the policy recommendations to improve the public perception of the construction effectiveness of beautiful countryside in Jiangsu Province including lincluding: adjust measures to local conditions, cnonstruct scientific development model; Looking for and carry out the growth points for production development; Continuously promoting infrastructure and social public utilities; Continue to improve comprehensive rural environment; Build the democratic management mechanism.