| Internet erahas changed the business model of traditional marketing,digital and network development so that the company's marketing model gradually shift from the traditional model of network marketing model.The real estate industry as an emerging industry continues to mature,mature behind an increasingly competitive,the attendant is changing the real estate business marketing ideas.Network Marketing companies will shift attention to the enterprise customer focus,the convenience of network marketing to meet the customer's individual needs,has increasingly become the main means of marketing real estate company.However,the development of network marketing is still just the beginning,the real estate enterprises to establish a scientific method to evaluate the advantages and disadvantages of indexes and their performance and network marketing is not a breakthrough.In order to evaluate the effectiveness of Internet marketing performance of real estate enterprises and Index summarizes improvements,this paper from the basic concept and theory of network marketing will be explained.Once again,the status quo A network marketing company,features,marketing channels to analyze the problems and focus on the analysis of the A company's network marketing channel marketing performance evaluation factors.Finally,combined with previous research on the actual situation of the network marketing company's performance and the establishment of A Network Marketing Performance Evaluation System A's,and the use of AHP and gray related degree method empirical analysis of its Index System.Study on some degree of this article is to lay our real estate Enterprise Network Marketing Performance Evaluation System and Method of the foundation,the other obtained by empirical analysis Network Marketing Performance Evaluation The results pointed out the real estate business in the process of online marketing activities need place of reference for the real estate enterprises to better carry out online marketing. |
PDF Full Text Request