The Marketing Strategy Research Of Shenzhen Anke Large Image Medical Equipment Company

Under the background of rapid economic development in China, the residents in the rising demand for health care in daily life, it's for image marketing brought a broad space for development of medical equipment, and with the increase in the aging speed in recent years, has made the demand of people for medical instrument equipment increases year by year. At the same time, China's macro policy for medical insurance coverage expanding behavior, also increased the residents in the different degree of social consumption and investment for basic medical equipment, thus further promoting the development of the medical equipment market.It is in this context, seize the market development opportunities to the success of the Shenzhen Anke company, relying on accurate market positioning and target market as well as the new marketing strategy, has obtained the good marketing performance, to fully promote the development in the company in the image of medical equipment market.But from Shenzhen Anke analysis to the company's overall level of marketing, Shenzhen Anke company while in the large image of medical equipment products occupy a larger market share, and its marketing strategy still exist many problems, and in the face of fierce competition in the industry, if Shenzhen Anke company will not be able to timely adjust the company's marketing strategy, will be out of the market, is not conducive to the company's long-term development.Therefore, in this paper, the image of large medical equipment under the condition of the definition of the concept of, bianco company image large medical equipment are analyzed in detail the marketing present situation, and puts forward the Shenzhen Anke company large medical equipment in the process of marketing related problems, to solve these problems and to Anke company large image marketing environment carries on the analysis of medical equipment, based on the analysis to its marketing faces in the macroscopic environment and microcosmic environment; For Shenzhen Anke company in large imaging equipment marketing strategy of product strategy, price strategy, channel strategy and promotion strategy analysis of four aspects, can gives Suggestions for its marketing strategy implementation, to Shenzhen Anke images in large medical equipment company in the marketing of carved out a new development prospect.