Research On The Marketing Strategy Of Medical Devices In A Company

With the rapid improvement of the economic level and national income increased, in this piece of medical care, people’s attention more and more is also high, the various medical and health institutions in medical devices that also put forward more requirements, under this big market got rapid development of medical equipment market. In the Chinese medical device market competition of the race, both well-known multinational enterprises to participate in the world, on the domestic many is in its infancy medical equipment companies have also involved in it. Due to the impact of the import of medical equipment products, under the experience and strength of the gap, the local national medical equipment enterprises in our country has been in a weak side. With the premise of enterprise strategy study, explore the native national medical equipment enterprises how to get rid of the dilemma and show their own strength, realize the due value is very meaningful.In this kind of thought, the paper on the nation’s largest medical equipment company, makes a deep research, A company in the Chinese medical equipment is more and more fierce market competition conditions, is how to use the market to research, to grasp the opportunity, the formation of the corresponding effective enterprise strategy has carried on the system analysis, through the study of successful experience and get to plans for the development of the national medical device company helpful theories and insights.In the paper first starts with the characteristics of the enterprise strategic management theory, definition and development of process narration; And then to A company’s macro environment and environment of China’s medical equipment market industry detailed analytical study, found that although China’s medical equipment market development space is very big, but the competitive power of domestic medical device manufacturing enterprise are worrying; Next to the main competitors of A company as well as the study of the internal environment of A company, through the SWOT analysis has been clear about the A company’s position in market competition, points out that the comprehensive internal advantages and favorable external environment is the root cause of the success A company; By means of exploring the development process of A company, at the same time, on the premise of the above analysis to explore, identify the main enterprise development strategy, A company of A company are able to succeed in China was carried out to reveal the main reasons, and are the main reasons to the introduction of international capital and independent innovation. This paper points out many defective point in the field of domestic medical equipment company, and through the research on enterprise strategy of A company for other Chinese medical instrument enterprises, provide certain reference for the future development of prompt use suitable for the characteristics of China national medical equipment enterprises enterprise strategy is the real way to success.