A Research On Further Development Of Harbin Tourism Based On Cultural Creativity

With the rapid development of economic globalization and the deepening reform of social system,the relevant industries around the world began to integrate,which means the era of creative economy has come.In China,due to the continuous improvement of material living standards,people's spiritual needs are increasing day by day,the tourism market has an unprecedented development prospects.The traditional tourism model based on sightseeing can no longer meet the needs of consumers.More and more people pay attention to the cultural connotation and unique creativity of tourism,such as some tourist destination whose service are interactive,creative,experiential and diversified.Therefore,it is worthy of studying how to develop the tourist destination in depth based on the cultural and creative perspective,combined with its own characteristics and resource advantages.In this paper,Harbin is chosen as a study case.Harbin is the capital city of Heilongjiang Province in China.It is a modern city with a long history,developed economy and vitality.It is known as "Oriental Little Paris","ice city" and is regarded as a hot tourist city in China.As located in the heart of Northeast Asia,Harbin not only has rich natural tourism resources,special historical evolution also left a variety of cultural tourism resources,covering the ice and snow culture,ethnic culture,local culture,European culture,red culture and Other Modern Culture.However,in the new period,there are many shackles in the development of tourism industry in Harbin,such as serious snow shelter,insufficient use of cultural tourism resources,creative tourism products not meeting the market demand,dissatisfying tourist attractions and service details and so on.Based on the definition of cultural and creative industries and the development of tourism depth,this paper,under the guidance of the theory of creative economy,industrialintegration,Maslow's hierarchy of needs and sustainable development,with the research method such as the literature research,contrastive study and questionnaire survey,got the general characteristic of Harbin.The tourism resources are concentrated and easy to develop,the combination of tourism resources is excellent and diversified in forms,and the tourism resources are diversified and diversified,tourism resources development is uneven and the development gap is large.Through detailed market surveys and related data analysis,the paper got the different demographic characteristics of tourists in Harbin tourism resources and the different needs and satisfaction of the project to evaluate the attractiveness of the creative tourism projects in Harbin.Based on the theory and data analysis,the paper got the current development situation including strengths,weaknesses,opportunities and threats of Harbin.Finally,based on the analysis results,this paper puts forward the strategic positioning,overall layout,development focus,means and development effect of tourism development in Harbin based on the cultural and creative perspective in order to improve the international competitiveness of Harbin.