Research On The Marketing Strategy Of A Cross-border E-commerce Company Under The Bonded Zone

Along with the development of the world economy and the Internet technology,the status of cross-border e-commerce in China's foreign trade highlights.For companies,the mode of open,three-dimensional and multidimensional economic and trade cooperation established by CBEC broaden the way to enter the international market,promote the optimization of mufti-resource allocation and mutual benefit between enterprises;For consumers,it's convenient to them get the information and buy cheap goods from other countries of the relevant.It's injected new impetus by the development of Bonded Zone.With the introduction of a series of supporting policies of the government and the development of E-commerce,more and more companies come to the international E-commerce,meanwhile,it makes competition much fiercer.By the new situation,A company need to pay more attention to the use of the marketing strategy,seize the opportunities of the development of export E-commerce by government,use the advantages of customs clearance,logistics,information platform in Bonded area,extend from B2 C to B2B2 C bonded business,and break away from Red Sea competition,to achieve their own leaps and bounds.The first chapter of this article introduces the background and significance,research at home and abroad,research methods etc.The second chapter mainly introduces the concept of cross-border e-commerce and e-commerce advantages in bonded area.The third analyses the internal and external environment,the internal strengths and weaknesses of A company by PEST,Potter five forces,SWOT,and states the problems on marketing strategy.The fourth part the paper offers some suggestion for A company based on the 4C theory.The fifth chapter mainly introduces the measures to ensure the implementation of marketing strategy of A company.The sixth chapter mainly introduces conclusions of study and prospects for follow-up study.