Strategic Study On The Execution For Cross-border Electronic Commerce Of Hangzhou A Import & Export Company.Limited

Thirty years of reform and opening up, China’s foreign trade in general showing a good development trend, foreign exchange and cooperation more and more frequently, is gradually integrating into the world economic system. However, with the development and changes in the international economic situation, a series of influence, caused by USA loan crisis in the global financial crisis of 2007, the European debt crisis brought about by, China’s foreign trade is facing a crisis and challenge is not small. China trade "make money easy" era has become the past, in recent years the development of cross-border electric was like a raging fire is becoming the new starting point of China’s foreign trade of the transformation and upgrading. In recent years China’s foreign trade export growth gradually slowed down situation, the development momentum of cross-border business is very strong. Cross-border business has become the new way of the development of international trade and new means, is the traditional foreign trade enterprise transformation and upgrading of the new platform and growth points, to further expand the export of China’s marketing channels, improve the international competitiveness of China’s export trade, so it is very important and far-reaching significance to upgrade the traditional foreign trade of our country in transition, also has an important role for China to participate in international economic cooperation and competition. Based on this new way of China’s foreign trade growth mode will extend, enhance the international appeal of China’s exports, stimulating import and export trade. In a disadvantageous situation, foreign trade enterprises should promptly to see the new pattern and the new trend of the world economic development, formulate the development strategy suitable according to their own situation, the fusion of cross-border business, open up a new way for the development of foreign trade, enhance the competitiveness of enterprises, promote the "made in China" to "China marketing" and "China to create a" accelerate the transformation.This article from the seven chapters, the first chapter is the introduction, introduces the research background and significance, research ideas and methods, and makes a literature review; the second chapter summarizes the concept, classification, characteristics, the cross-border electricity supplier development, expounds the necessity and feasibility of the implementation of cross-border electricity providers of foreign trade enterprises, analysis the role of the cross-border electricity supplier of foreign trade enterprises; the third chapter introduces the Hangzhou A import and Export Company Limited’s business situation and the existing problems, and the causes for the problems are analyzed; the fourth chapter has carried on the analysis of Hangzhou A import and export company limited the implementation of cross-border electricity environment, are analyzed from two aspects of PEST and SWOT the fifth chapter put forward specific strategies; Hangzhou A import and export company limited the implementation of cross-border electricity; the sixth chapter expounds the safeguard measures of Hangzhou A import and Export Co., the implementation of Cross-border Electric Commerce, the seventh chapter is the conclusion and future outlook.