The Research For Commercial Exhibition Design Under The Tendency Of The Smart Exhibition

The conception of Smart Exhibition, the product of the development of the times and the need of industry transformation and updating, is the inevitable trend of future development. As manwhile, the new generation of information technology speeded up implementation of Smart Exhibition. The whole exhibition industry should face the chanllenges from the trend of informatization and intelligence, and the Commercial Exhibition Design, as the important part of exhibition services, is no exception. Therefore, it is necessary to systematically research for commercial exhibition design under the rendency of the Smart Exhibition.This research analyzes the influence from Smart Exhibition to Commercial Exhibition Design, and provides the solution to those problems. Firstly, it generalizes and anlysis the research of backgrounds, situation, category, objective, significance etc. Secondly, it definites the Smart Exhibition and anlysises through three aspects, which are connotation, framework and key technology. After that it anlysis the specific influences to commercial exhibition design. The main conclusions included:Cosumer Experience-centred Design, Getting-Data motivation, Touch-pointed category and technology-oriented display means. Finally, it provides the solutions included Smart Exhibition Design Frame and Need of Design Hierarchical Model.This research emphasizes transboundary innovation of commercial exhibition design through the exploratory research between Smart exhibition and commercial exhibition design, and emphasizes the mergence of the new information technology and display technology. As meanwhile, it appealed the exhibition designer to have a consciousness of people oriented, which means the conception of Cosumer Experience-centred. The research puts forward a new direction of development to commercial exhibition design.