Songzhuang Culture Creative Industry Park Business Model Innovation Research

under the background of the development of economic globalization and informatization, culture creative industry has become a new engine for national economic and social development, and it has become the important precondition of the construction of the power of socialist culture. On the basis of the development and prosperity of culture creative industry, In order to enhance cultural creative industry agglomeration effect and scale effect, Local governments are actively encourage and guide the construction and development of culture creative industry park. Among them, songzhuang culture creative industry park was identified one of the ten cultural creative industry gathering area in 2006 by Beijing government. and was also identified of national creative design and art trade function area, playing the strategic significance and economic value in Beijing and Tongzhou.Because of the historical origin, geographical factors, the cause of the development model,and the government management, Songzhuang culture creative industry park area forming a business model with simple profit elements, imperfected value network process, and the low profit pattern of industry correlation. This business model for agglomeration zone are not benefit for industrial upgrade and enhancement of the overall strength and size. And also unfavorable to undertake the development of tongzhou district "one river two group for one city" planning. At the same time, because of the cultural creative industry cluster area rise late, The study of the theory of the academic part is less, So research the business model of the songzhuang culture creative industry parkr design, not only can provide the government with a technique industry profit orientation angle of view, but also can provide a method for academic research about cultural creative industry gathering area, has certain innovation.This article will try to use the classic swot analysis methods to analyze the profitability environment of songzhuang culture creative industry park, and use the value network elements to research the profit pattern of the agglomeration and the existing problems.In the end, through the current situation, the new form of value network and the special situation of songzhuang, profit pattern design to songzhuang future development. Divided into the following specific content: first, elaborated the research background and values, study and research methods, research and innovation; Second, study the cultural and creative industries concentrated area, the industrial value network and value network theory summary business model; Third, using the swot analysis method to analyze Songzhuang profitable environment for internal and external culture creative industry cluster area; Fourth, based on the value network to Songzhuang concentrated area business model and existing problems of in-depth analysis; Fifth, design. Songzhuang culture creative industry gathering area business model.In this paper, on the basis of the analysis, giving suggestions for Songzhuang culture creative industry park of creative agriculture business model, put forward the artists art institution innovation to raise the profit pattern, the cultural enterprise e-commerce business model, government service profit pattern, and the shape overall brand business model based on the creative ecosystem. Hope can theoretically provide a reference profit pattern for the Songzhuang agglomeration zone, to overcome existing profit disadvantage, take advantage of creative industry development opportunities of Tongzhou district and Beijing, meet the challenges faced in future development, make the Songzhuang culture creative industry park become a big development and prosperity area.