Research On Evolution Of Culture Creative Industry Cluster

Cultural creative industry is the core industry in the new economicera. Under the background of knowledge economy, cultural creativeindustry has strong vitality of the new economic form, it will become thenew power of economic development, and it has the potential economicvalue to many countries and regions. Creative industry is developing inthe background of world economy turning into knowledge economy.Every country believes that creative industry plays an important role inimproving a city’s comprehensive competitiveness, acceleratingindustry’s upgrade and transforming the ways of economy growth.Cultural creative industry is changing the world, and changing China.In this paper, I made a summary on theory of the cultural andcreative industry. Based on the new economic geography, spatialeconomics and industrial organization theory, I analysis formation andevolution mechanism of cultural creative industry cluster from threeaspects----the development of economic performance, stability of clusterdevelopment, the effect of driving force factors, and I summarize the lawof evolution mechanism of cultural creative industry cluster. Afteranalysis, I found cultural creative industry could be divided intohorizontal type cultural creative industry cluster, vertical type culturalcreative industry cluster and mixed type cultural creative industry cluster.In the analysis of the stability of cluster, Logistic and Lotk-Volterra analysis model are used. By introducing of cultural factors and cultureindustry related factors, I found the stability of cluster development has apositive correlation with cultural factor and cultural industry relatedfactor. In horizontal culture creative industry clusters, the product ofcultural factor and enterprise’s competitive power factor is inverselyproportional to numerical value, as measured by numerical value, thebattle between cultural creative enterprises driving cluster dynamicevolution. In vertical culture creative industry cluster, the intermediateconversion, purchase rate of upstream products and industry correlationbetween culture enterprise due to the cluster reach steady stateequilibrium values. The evolution of the cluster is a dynamic processtowards equilibrium. In the influence of the creative environment, marketfactors, cultural resources, institutional factors, the greater the numericalvalue of flypaper effect, the hybrid culture tends to be more stable.Finally, in view of horizontal, vertical, mixed culture creative industrycluster, I select three cultural creative industries development model caseto verify the theory. Giving suggestion as follow: first, combine culturalfactors and the market, produce creative products that meet needs of thepublic. Second, in addition to pay attention to market, capital, celebrityendorsements and other factors, we should also be reasonably guide theenterprise base on core culture to be more specialized. Three, create arelaxed and free creative environment, introduce high-quality creative talents, make policy to protect cultural property, through the abovemeasures the numerical value of flypaper effect will greater,and culturecreative industry cluster will be more stable.