Research On The Development Strategy Of Guangzhou HJ Road & Bridge Engineering Co. Ltd.

With the rapid development of China's economy in recent years, the companies of construction industry set to embrace their booming period, and Guangdong HJ Road & Bridge Engineering Co. Ltd(Hereinafter referred to as “HJ Company”) is one of the companies benefited from the great opportunities. But at the same time, HJ Company also is facing to the fiercer competitions with industry rivals or against other marketing forces, and suffering from ambiguous strategy and internal management problems which may block it further development and growth up.Through this thesis, the author tried to study on the status and explore the development strategy. Firstly, the thesis reviewed the classic strategy theories and powerful analysis tools, and then introduced HJ company's profile and existing problems. After detail analysis on the external & internal situations, the author integrated all information to formulate the development strategy for HJ company,including the company vision, strategic objective, business strategy, function strategy, as well as the prioritized strategy implementation proposal.The thesis has profound significance to HJ company because the development strategy really does matter to HJ's survive and prosperous in coming years. And the analysis and strategy thinking in the thesis also contribute the values to other Road & Bridge companies like HJ if they have similar stories.