A Research On Incentive Strategies Effects Of Beijiang River Commodities Supply Chain Under Different Power Structure

Since the Guangdong provincial government to implement the "double shift" strategy,substantially grow in demand for bulk cargo transport on Beijiang area.Currently the region's bulk cargo is transported by road,resulting in road congestion and overloading growing.Road maintenance cost remains high.And this Beijiang water green transport corridors bear less bulk cargo traffic.Water resources are not being used effectively.The reason is imperfect waterway transport facilities and long transport time.There is no obvious advantage on transport prices.For bulk cargo which should be transported by water way isn't transported by waterway,the proportion of such an unreasonable share of transport severely disrupted transport and environment.Therefore,the Guangdong provincial government implemented a "Beijiang green transport bulk cargo demonstration project",by improving infrastructure and incentive policies inducing transport of bulk cargo transfer to the waterway,not only to meet the transport needs of the premise,but also to achieve coordinated green bulk cargo transport.What kind of strategies should be adopted,and what is the most appropriate policy efforts? Currently the research on bulk cargo supply chain and transport parallel is still rare.Studying on this issue is more practical significance.Therefore,this article is on the basis of existing research results of the previous analysis,through modeling and quantitative analysis method to study the price subsidies decision problem of bulk cargo transportation supply chain under different power structures.The research work in this paper are as follows:Firstly,the background and significance of the topic are elaborated to determine the specific contents and research methods.Beijiang bulk cargo supply chain,dual-channel supply chain,incentive theory,game theory are introduced and reviewed the relevant literature,and refers to the lack of research exists appears.Secondly,Beijiang bulk cargo transport supply chain model of the manufacturer and distributors is structured.The impact of without government intervention policy,the government implemented price subsidy policy and improve navigation infrastructure strategy were investigated,under centralized decision-making power structure and three species decentralized decision-making power structure which are leading manufacturer Stackelberg game,distributors led Stackelberg game,manufacturer and distributor of Nash Equilibrium Game.Thirdly,centralized decision-making model and nine kinds of decentralized decision-making models were solved by using optimization theory,to obtain and compare optimal traffic demand,unit sales price,wholesale price,subsidized price,improve strength,manufacturer profits,distributors profit and gross profit.Focus on different Government policies,the effect of adjusting road transport and waterways,and the impact on profits of supply chain members,and the optimal efforts of the government strategy,and the policy recommendations of how to effectively implement the government subsidy policy and to improve price waterway transport services are obtained.In the short term,the government should implement price subsidies policy.It will be easy to achieve a balance of water transport effect.In the long run,the government should implement government policies to improve infrastructure.This is in order to develop water transportation.Government should implement incentives alternately.This can effectively achieve low-carbon green Beijiang cargo transport objectives,and promote the development of the Beijiang cargo supply chain industry.Finally,the main conclusions and contributions of this thesis are summarized.For further research work is prospected.