Underwear Brand Clothing Display Methods And Design Practices

The competition of underwear brand is not only the product competition,but the competition of the brand image on the basis of the market demand.Based on the present situation of the general use of "chuan" font display in the underwear brand terminal stores,how to design the display method which is consistent with the brand positioning is an important means to effectively solve the problem of single display mode.This paper studied the composition of the display design,the present situation of the domestic and foreign clothing brand display,and the display method based on the common and individual characteristic of the underwear brand and the clothing brand.Collected with the characteristics of underwear products,based on the investigation of the"TIVOA" brand terminal image,this paper discussed the underwear display method from the aspects of characteristics of products,collocation,design standard and execution.Based on the brand positioning of "TIVOA" brand underwear,from the innovation design practice of display method,this paper designed and developed the "T","V","Y" "X" and"H" underwear display methods characterized by brand characteristics and product portfolio characteristics based on the brand elements and sense of beauty of display forms and practiced in brand shop.Through the design practice,the store display design based on the brand elements solved the problem of the single form of the brand terminal stores.At the same time of enriching brand terminal stores form,these methods highlighted the brand characteristics,effectively attracted the attention of consumers.At the same time,by focusing on the combination of products,these methods can provide reference for the end of the terminal store sales,effectively contribute to joint sales and enhance the store's sales performance.Therefore,the innovative design of display method based on the brand positioning and product characteristics is an important weapon for underwear brand to enhance the market competitiveness and decisive success in terminal.