Clothing Brand Image Of Display Design Expression

With domestic open degree of ascension, and foreign clothing brand also enter the market in our country, the domestic and foreign brand clothing increasingly fierce competition, and at the same time, China’s garment industry also faces the challenge of global branding, enhance the brand competitiveness is particularly important. This topic research clothing shows the design and brand image of the relationship, read a number of literature, the use of depth interview method, field investigation method, text analysis of the relationship between the two mutual proofs. Through the many domestic and foreign literature retrieval, the clothing shows the design the subject of research, most from the point of view of the marketing or tightly limited to one hand research clothing shows the design related theory, such as window design, the lack of systematic and integrity. And the study is from clothing shows the design for the spread of the brand image of the role in perspective, how to optimize clothing shows the space, enhance the brand image, so that enterprises or brand in the competition at an advantage is more important. First of all, from the display design based on clothing shows the concept, principle and cultural connotation made analysis, then the shape brand image and the importance of the brand image of the various media conducted a comprehensive analysis, and points out that the clothing shows the design is to spread the brand image of the most direct and the most important method, it and brand image is a cross concept. Clothing shows the design is not only the brand image of a part, it is the brand image of the media. And then describes how to use the display design to create and enhance the brand image, clothing shows the design as the important means to promote the brand image, is fully display clothing, this paper expounds the clothing products oneself beauty and enterprise management concepts and attract targeted consumers the important place is the enterprise finally can win in the competition of the key. Therefore, the need to clothing shows the design elements of finishing analysis, and points out that the display design each element of the role. Finally on how to build humanized, individuality, aesthetic style of clothing shows the space, build brand image of the differentiation. This part of main factors from the scale, visual factors and psychological factors analysis of three aspects of human shape methods; From mark, props, colors, lighting, and other clothing shows the elements of the shaping method of analysis personalized; From contracted design style, simulation of the design style, the device design style,"illusion of the" design style and topic design style of clothing shows the space of the aesthetic style analysis method of the model. The foreign clothing shows the case analysis and I clothing shows the design works at the end. For some of the most value for the enterprise brand clothing, clothing brand image is the motivation to appeal to consumers, and clothing shows the design is the window of clothing brand culture, in the clothing brand image in the spread of have a vital role, is also fully display clothing, this paper expounds the clothing products oneself beauty and enterprise management concepts and attract targeted consumers the important place is finally enterprise can win in the competition of the key, so clothing shows the design clothing brand marketing strategy is more and more important part. On the clothing shows the design waking, lack of stylized and personalized design and clothing shows the design of the life cycle and shorter phenomenon, how to use the clothing shows the higher quality of design brand image is of great significance. Therefore, we have a responsibility to create a unique, with the brand image and brand image to maximize the value of their clothing shows the design, thus eventually form their own brand style, enhance the brand value, improve brand appeal.