Rizhao Seafood Packaging Design Research

In recent years, the city government puts forward the strategy of "tourism city" in order to develop the tourism industry, and it has formed a certain scale. By the end of2014 year it received tourists breaking through 35 million, as the number of tourists increased, sunshine seafood as a local characteristic and favored by tourists, the demand is growing rapidly. But around sunshine seafood market, in a wide variety of seafood packaging design only has a few good packaging design, which has many questions that the visual image is not fastidious, only pay attention to cost, there is no unique visual image elements, local characteristics is not obvious and so on.Investigate its reason, the sunshine is a new seaside tourism city, brand awareness is not enough, it did not form bright sunshine seafood brand, development and inadequate attention is not enough. Secondly, the businessman has not targeted positioning of sunshine seafood sales, product class distinction is not clear, and it ignores different aesthetic and personalized needs and emotional needs of the consumer in different ages.Throughout the mainstream of modern packaging design, packaging design is no longer confined to the appearance of the form or the pursuit of novelty, but to meet consumers’ mental emotional appeal. Due to the abundant of products, consumers have come into the spiritual consumption, consumption behavior have showed distinctive personalized trend. Taste, emotional appeal, administrative levels and psychological satisfy mental elements which can show individual character has become a part of choice for consumers to buy. This is an era of advocating personality,people began to tired of "sameness" commodity packaging, however those which personality is distinct, unique charm of the packaging on the shape, color, structure,material selection show originality, has its unique marketing consciousness, is increasingly attracting the attention of consumers. Therefore, in the packaging design must reflect the social function of packaging design.Ri Zhao sunshine seafood packaging design is not only a material carrier that bear regional culture and emotional value, it also a important way to meet the demand of tourists and consumer in mental and emotional diversification. To solve these problems, this article begins from the Ri Zhao local natural characteristics and regional cultures, making sunshine seafood packing present a different style, in order to meet consumers’ different tastes and needs. Such as walking on the sunshine beautiful coastline, it can enjoy the blue sky, blue sea, sea gulls and natural landscape,we can get inspiration and design fashion romantic feeling of packaging design aimed at young consumers; Listen to the voice of the sea, the sky empty, quiet sitting on the beach emptying, we can designed for intellectual literary fan’s packaging design; In addition, there are many local folk in Ri Zhao local era characteristics, which evoked memories of older consumers, we can design packaging design with homesickness nostalgic; Farmer paints has its customs tungs of hometown, sunshine paper-cut straightforward simple comfort with the public’s mind, we can designed for the mass of packaging design. Constantly to meet different levels of consumer demand, and strive to create sunshine seafood characteristic brand, it not only can promote the salesof sunshine seafood, but also can improve the reputation of Ri Zhao tourism image.