Elements Of Peking Opera Mask In Cuimei Cosmetic Packaging Design Applied Research

In modern society,the demand for cosmetic products is increasing.With the development of science and technology,more and more attention has been paid to the packaging design of products.At present,all the cosmetics brands in the market position themselves as fashionable,high-end and youthful brands.Therefore,in the packaging design part of cosmetics,brands innovate visual elements and apply them to the packaging design of modern cosmetics,so as to create brand image,highlight brand personality and enhance brand added value.As an important part of Chinese traditional culture and art,Beijing opera face has influenced a lot of people with its unique form,distinct personality and exaggerated shape.The visual expression of characters’ faces is also very infectious and expressive.It reflects the traditional culture and aesthetic art of our country from a unique perspective.Beijing Opera’s Facebook culture is vast and profound,and the beauty of Facebook’s makeup operation is even more self-absorbed.From a design point of view,Facebook is patterned art.Facebook is unique to Chinese theater and unlike any other theatrical makeup in the world.Beijing opera face design has a set of strict and complete composition rules,the composition of many forms,the Beijing opera face design elements into modern cosmetic packaging design,help to pass on traditional culture and enhance the visual beauty of cosmetic packaging,enhance its artistic appeal,but also provide a reference direction and new ideas for future cosmetic packaging design.After collecting a great deal of materials about the face of Beijing opera,the author distilled and repainted it,on the basis of which,drawing on modern design methods to summarize and apply the traditional cultural elements of the face of Beijing opera to the packaging design of modern cosmetics.Based on the visual elements of Peking Opera Facebook,this paper makes a further exploration and practice on the visual presentation of Quintessentially American cosmetics brand on product packaging.