Chinese Medicine Network Public Opinion Analysis And Countermeasure Research

The rapid development of the Internet has changed our lives and work from "wide" to"deep".The Internet has accelerated the transmission of information,but also has accelerated the expansion of the crisis.As the British writer Charles Dickens wrote in his book named A Tale of Two Cities,"This is the best of times,this is the worst of times." In recent years,food safety incidents,drug safety incidents,the college network public opinion etc.are common on the Internet.It is necessary to study the public opinion of the network and explore the mechanism of public opinion.Chinese scholars in 2003 began to study the network public opinion,involving the network public opinion related concepts,network public opinion information mining methods,network public opinion analysis technology,network public opinion evolution mechanism,network public opinion features and other aspects.However,most of the research topics focus on the university public opinion,food safety network public opinion,public emergencies and other aspects of public opinion research,specifically for the Traditional Chinese medicine(TCM)network public opinion research rarely.This essay targeted to the TCM network public opinion Analysis,and combined with the actual development of TCM,that has a reference value for the development and heritage of the TCM culture.This essay uses the literature analysis,large data management system to collect relevant data,and cases analysis to research the TCM network public opinion.Firstly,the essay summarizes the situation of the published paper which content relates to the network public opinion from 2003 to 2016.And then,this essay generalizes the situation of TCM network in 2016,and analyzes three Chinese medicine hot events emphatically,including the implementation of "Law of the People’s Republic of China on TCM " event of detected sulfur from cough medicine Fritillaria,and the dispute of Chinese and Western medicine caused by the death of actress Xu Ting.According to the changes of the latency,development period and recession period of TCM network public opinion,the author summarizes the characteristics of public opinion in the field of TCM.The innovation of this essay is to use the Chinese food and drug public opinion monitoring system to get the annual data of TCM related events in 2016.Through the empirical analysis of the cases of hot events to find out the present situation,causes and changes of TCM network public opinion.This essay combines with public opinion,sociology,psychology,journalism,communication,computer science and other knowledge to study the TCM network public opinion,and try to put forward the guidance of TCM network public opinion.This essay focuses on the following questions:First,the essay sorts out the characteristics of TCM network public opinion,and analyzes of TCM network public opinion development trend.Second,the essay study the TCM network public opinion events for a case research to guide the public opinion of TCM and provide feasible recommendations.Third,the essay analyzes the government,the media,the public and the enterprises in the Chinese medicine network public opinion to play what kind of role,bear what kind of responsibility,how to guide the development of public opinion.In summary,this essay is based on the data mining technology of public opinion monitoring system of Chinese food and medicine to summarize the relevant public opinion data of TCM.It summarizes the characteristics of TCM network public opinion,and applies the guiding countermeasures.It has important theoretical and practical value for the government departments,media and enterprises to deal with similar events.Hope this article can be for the TCM network public opinion supervision and formulation of relevant laws and regulations to provide useful inspiration and help.